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    Pricing guide

    How Much Does Personal Trainer Software Cost?

    Personal trainer software runs from free starter tiers to $250+ per month for unlimited, white-label plans. This guide walks the full cost ladder, explains per-client versus flat pricing, and flags the hidden fees that change your real total.

    FitFloww Product Team - SEO and product review
    FitFloww Product TeamSEO and product review
    6 min read
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    Quick Fit Check

    • Free tiers exist but usually cap at 1-5 clients.
    • Expect roughly $30-$90/month mid-tier; per-client fees and add-ons can push the real total far higher.
    • Compare total cost of ownership at your roster size, not the advertised starting price.
    Who wrote this: FitFloww publishes this comparison and FitFloww is one of the products being compared, so treat our conclusions as our own claim rather than an independent verdict. Competitor pricing and capabilities are cited to each vendor's own pages below so you can check them yourself.

    How much does personal trainer software cost?

    Most personal trainer software costs between $0 and $250 per month. Free tiers typically cap you at 1-5 clients, mid-tier plans for a typical roster run roughly $30-$90 per month, and unlimited or white-label tiers run $150-$250+. On official 2026 pricing pages, TrueCoach lists $26.34 to $136.99 per month, ABC Trainerize runs from free to $248, and FitFloww runs $0 to $249 with flat client-based tiers and a 20% annual discount.

    Key Takeaways

    • Free tiers exist but usually cap at 1-5 clients.
    • Expect roughly $30-$90/month mid-tier; per-client fees and add-ons can push the real total far higher.
    • Compare total cost of ownership at your roster size, not the advertised starting price.

    The cost ladder, from free to enterprise

    The market has a fairly consistent shape. Free tiers get you started but cap clients quickly: ABC Trainerize's free plan supports one client, while Everfit and FitFloww support up to 5 free. Mid-tier plans for a working roster land around $30-$90 per month. The top of the ladder is unlimited or white-label territory at $150-$250+. FitFloww's ladder as a worked example: Starter is $0 for up to 5 clients, Professional is $49/month for up to 30 ($470/year), Business is $99/month for up to 100 ($950/year), and Enterprise is $249/month with unlimited clients and white-label ($2,390/year). Annual billing saves 20%, and every paid plan starts with a 14-day trial with no card required.

    • Free tiers: real but capped, usually at 1-5 clients
    • Mid-tier: roughly $30-$90/month for a typical roster
    • Top tier: $150-$250+ for unlimited clients or white-label branding
    • FitFloww: $0, $49, $99, and $249/month flat tiers with a 20% annual discount

    Hidden costs that change the real total

    Advertised starting prices rarely match the final bill. Per-client pricing grows with your roster, and add-ons stack on top: on official 2026 pricing, ABC Trainerize lists advanced nutrition at $20-$45/month and Stripe integrated payments at $10/month, while Everfit lists payments from $9, automation from $29, and meal plans at $39 per month. Branded-app tiers add one-time setup fees, such as FitBudd's $75-$100 and Trainerize's $169. Payment processing rates and separately billed SMS or messaging credits round out the usual surprises. Price the whole workflow you need, not the entry plan.

    • Per-client charges that grow with every new client
    • Paid add-ons for payments, automation, nutrition, and branded apps
    • One-time setup fees on branded-app tiers
    • Payment processing rates and SMS or messaging credits billed separately

    Total-cost-of-ownership checklist

    Use this checklist before migrating, comparing plans, or building a replacement workflow.

    • Price at your roster size today and at double it, including per-client charges
    • Every add-on you actually need: payments, automation, nutrition, branded app
    • One-time setup fees, payment processing rates, and SMS or messaging credits
    • Annual-billing discounts, trial terms, and what happens when you hit a client cap

    Flat-tier pricing vs per-client pricing

    How it scales
    FitFloww

    Flat tiers: $0, $49, $99, and $249/month by client limit

    Per-client pricing

    Base price plus a fee for every client you add

    Predictability
    FitFloww

    The bill changes only when you change plans

    Per-client pricing

    The bill creeps up with each client and is harder to forecast

    Cost at 30 clients
    FitFloww

    $49/month on Professional, or $470/year with the annual discount

    Per-client pricing

    Varies widely; per-client models can pass $100/month once add-ons are included

    Best for
    FitFloww

    Coaches who want budgeting certainty as they grow

    Per-client pricing

    Very small rosters where a low base price wins short term

    Client CRM

    Keep client records, goals, notes, and history in one searchable operating system.

    Business Workflow

    Connect booking, payments, workouts, check-ins, and progress to the same client record.

    Migration Path

    Move from legacy tools in stages, starting with active clients and the workflows causing the most admin.

    FAQs

    Budget roughly $30-$90 per month for a typical roster of 15-40 clients; that is where most mid-tier plans land in 2026. On official pricing pages, TrueCoach lists $26.34 per month for 5 clients, $57.99 for 20, and $136.99 for 50. ABC Trainerize starts free for one client, with paid tiers from $9 and Pro tiers scaling by client count toward $248 per month for Studio Plus. FitBudd runs $15 to $149 per month plus per-client charges beyond the included counts. FitFloww's flat tiers put a 30-client roster at $49 per month on Professional, or $470 per year with the 20% annual discount, and a 100-client roster at $99 per month on Business. If a quote lands far above this band, make sure the extra spend buys features you will actually use, such as a branded app, automation, or team accounts, rather than capacity you do not need.

    How This Page Was Reviewed

    1. Matched the page to a specific high-intent search query from the May 2026 SEO plan.
    2. Compared the target workflow against FitFloww first-party pricing, CRM, scheduling, payments, workout, and retention pages.
    3. Reviewed official competitor or product sources where the page discusses a named external product.

    Sources

    Explore related FitFloww pages
    FitFloww Pricing
    Full plan and annual pricing detail
    Software Comparison Hub
    Compare trainer software options
    White-Label Fitness Apps
    What branded trainer apps really cost
    CRM for Personal Trainers
    The main FitFloww CRM pillar

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