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for Coaches, Trainers & Studios
Capture leads, manage clients, deliver workouts, run payments, automate follow-ups, and track business performance — all from one fitness-native CRM.
Direct Answer
Fitness CRM software manages the full client lifecycle in one platform — leads, onboarding, workout delivery, billing, and retention. FitFloww is purpose-built for fitness businesses: it handles the CRM, workout programming, and payment workflows without requiring bolt-on apps.
14-day free trial • Free forever plan available • No credit card required
Fitness CRM At a Glance
- Fitness CRM software manages the full client lifecycle: leads, onboarding, workouts, billing, and retention in one platform.
- FitFloww is built for personal trainers, gyms, studios, and online coaches who want a fitness-native workflow.
- Evaluate fit by business type: solo trainer, boutique studio, gym, or multi-location enterprise.
What Is Fitness CRM Software?
Fitness CRM software is a customer relationship management system purpose-built for fitness businesses. Generic CRMs like HubSpot or Salesforce track contacts and deals but have no concept of workouts, attendance, recurring fitness memberships, body metrics, or program adherence. A fitness CRM bundles all of that into one workflow.
Where a generic CRM ends, FitFloww keeps going: from first lead inquiry, through trial conversion, into active programming, automated check-ins, recurring billing, retention reporting, and back to win-back campaigns when clients churn. The full fitness business lifecycle, in one platform.
Whether you're a solo trainer with 10 clients, a boutique studio with 300 members, or a multi-location brand with multiple coaches — FitFloww scales with you. No bolt-ons. No five-tool stack. One CRM.
Everything a Fitness CRM Should Do
Eight pillars of a complete fitness business — covered by FitFloww out of the box
Lead Capture & Pipeline
Embeddable lead forms, landing-page builders, and a visual pipeline that tracks every prospect from inquiry through trial to paying client.
Client Management
Unified client profiles with goals, body metrics, history, attached programs, payments, conversation history, and document storage.
Workout & Program Delivery
Build programs once, assign to many. Drag-and-drop workout builder with exercise library, video demos, and a polished client app.
Payments & Billing
Stripe-powered payments. Recurring memberships, packages, single sessions, coupons, automated invoicing, and tax handling.
Automation
Automated welcome sequences, check-in reminders, missed-payment recovery, win-back campaigns, and review requests — running while you coach.
Reporting & Analytics
Revenue, MRR, churn, lead conversion, attendance, retention, and lifetime value — all in real time on a single business dashboard.
Integrations
Stripe, Google Calendar, MyFitnessPal, Apple Health, Zapier, webhooks, and a public API for everything else you need to connect.
Client Communication
In-app messaging, broadcast emails, automated SMS, and notification rules so clients hear from you at the right moment without manual effort.
Built for Every Kind of Fitness Business
Personal trainers, studios, online coaches, multi-location brands — FitFloww adapts to how you work
Why a Fitness CRM Beats Generic CRM Tools
- ✕No workout programming or exercise library
- ✕No attendance or check-in tracking
- ✕No client mobile app for workouts
- ✕No body metrics or progress photos
- ✕Need 3–5 separate tools to fill the gaps
- ✕$300+/mo combined cost for a small studio
- Drag-and-drop workout builder + library
- Attendance, check-ins, adherence tracking
- Branded mobile app for clients
- Body metrics, photos, PR history built in
- One platform replaces 4–5 tools
- Starts at $0 — Pro plan $99/mo
Fitness Businesses Growing on FitFloww
"We replaced Mindbody, Mailchimp, and three Google Sheets with FitFloww. Our lead-to-paying-client conversion improved significantly in the first quarter."
"I tried HubSpot. I tried Trainerize. Neither did all of it. FitFloww is the only fitness CRM that actually handles workouts AND CRM AND payments without bolt-ons."
"Our retention numbers used to be guesses. Now we see MRR, churn, and member lifetime value daily. We caught a retention dip early and recovered meaningful revenue we would have otherwise lost."
Fitness CRM Software Pricing
Free forever plan available. Paid plans scale with your business.
Solo
Up to 20 clients
- Lead pipeline
- Client management
- Workout builder
- Stripe payments
Professional
Unlimited clients
- Everything in Solo
- Full automation suite
- Reporting & analytics
- Zapier + API integrations
Business
Studios & teams
- Everything in Pro
- Multi-coach access
- White-label branding
- Priority support
Trusted by Industry Leaders
See the FitFloww Experience
Don't just take our word for it. Explore the same interface used by over 16,000+ professionals to manage high-growth fitness businesses.
Pankaj
Fitness Technology Expert
Frequently Asked Questions
How This Page Was Reviewed
- All pricing and feature claims are sourced from current first-party FitFloww pages.
- Customer outcome data reflects self-reported results from FitFloww users; individual results vary.
Sources
- FitFloww pricing - Current plan names, prices, and client limits.
- Features overview - Full feature list and capability details.