We're on a mission to help fitness coaches spend less time on admin and more time doing what they love — transforming lives through fitness.
FitFloww was born from frustration. Our founder, Alex Chen, spent over a decade as a personal trainer, watching talented coaches struggle with spreadsheets, WhatsApp chaos, and payment tracking nightmares.
He saw coaches losing clients because they forgot follow-ups, spending weekends doing admin instead of living their lives, and undercharging because they couldn't track their true value.
In 2024, Alex partnered with experienced product and engineering leaders to build what coaches actually needed — not another bloated software, but a focused CRM that handles the essentials beautifully.
Today, FitFloww helps over 2,500 fitness professionals manage their businesses more efficiently, saving an average of 10+ hours per week on admin tasks.
Founder & CEO
I remember the Sunday nights spent manually calculating client dues and digging through WhatsApp threads to find missed check-ins. It wasn't why I got into fitness. I got into it to help people change their lives.
When we started FitFloww, the goal was simple: Automate the boring parts so you can focus on the coaching. We're not just a tech company; we're fitness professionals who happen to write code. We understand the early mornings, the late sessions, and the passion that drives this industry.
That's our promise to you—we'll keep building tools that respect your time and help you grow.
Every feature is built based on feedback from real fitness professionals. We ship what coaches need, not what sounds cool.
Your success is our success. We measure ourselves by how much time and money we save our customers.
Client data is sacred. We use bank-level encryption and never share or sell your information.
We're building a community of fitness professionals who help each other grow and succeed.
We combine deep fitness industry experience with world-class software development.
Founder & CEO
Former personal trainer with 10+ years in the fitness industry. Built FitFloww to solve the client management chaos he experienced firsthand.
Head of Product
Previously led product at two successful fitness SaaS startups. Passionate about creating software that fitness professionals actually love using.
Head of Engineering
15 years building scalable software. Ensures FitFloww is fast, reliable, and secure for thousands of fitness professionals worldwide.
FitFloww founded by fitness industry veterans
Launched MVP with 50 beta testers
Reached 2,500+ active fitness professionals
Expanded to support 15+ fitness niches
We adhere to the highest industry standards and partner with leading technology providers.
GDPR Compliant
SSL Secure
NASM Approved
Stripe Verified
Join 2,500+ fitness professionals who trust FitFloww.