Marketing

Marketing makes most coaches uncomfortable because the version they have seen is the pushy one. The alternative is not louder promotion; it is being genuinely useful somewhere your actual local audience already spends time, consistently enough to be remembered.

These articles cover getting found and followed up: which channels are worth a small business's attention, what to publish when you have no budget, and why more enquiries are lost to slow follow-up than to weak marketing. Written for trainers doing this themselves, around a full coaching schedule.

If you only have an hour a week for this, spend it on follow-up rather than on producing something new. An enquiry that already came in is worth more than another post, and it is the part almost everyone neglects first when the coaching schedule fills up.